Blog

How My Cross Country Team Started Using ShapeLog

ShapeLog’s “Team Strength Day” program started as a brainstorming session:  How could I incorporate my own experiences and ShapeLog’s technology?   I am a high school cross country runner that sat out half my junior season because of an injury. The injury was not from a fall during a distance workout, but a strength training […]

Introducing the “8-week ShapeLog Challenge”

ShapeLog is launching a new program at Anytime Fitness: The “8-week ShapeLog Challenge“ Here’s what to expect: Janelle – your favorite trainer and group fitness instructor – is redesigning the workout curriculum (total body workout, fresh format) Group workouts will take place Monday and Wednesday evenings for eight weeks starting 9/11. Space in each cohort is […]

ShapeLog Product Launch at Club Industry Show in Chicago

    ShapeLog will be exhibiting a suite of new connected strength solutions at the Club Industry Show in Chicago, IL on October 4th – 6th. Booth 918 will be full of interactive displays showcasing ShapeLog’s business-to-business technologies, including: Strength tracking developer boards for OEMs to license API dashboards New strength tracking hardware designs and […]

Four-Minute ShapeLog Introduction

ShapeLog is a funded startup with a team in Ann Arbor and Chicago. We make business-to-business technology solutions for fitness equipment manufacturers – the people who make all the machines at the gym – and commercial fitness clubs. Our patented hardware is not a wearable device: it easily slips onto the strength equipment at the […]

Why Fitness Equipment Sales is the Hardest Job

Selling fitness equipment is hard because commercial clubs spend relatively little on equipment. As you can see in the chart below, commercial clubs spend way more on services and IT. That makes it hard for fitness equipment salespeople to capture the attention of a club owner, and really hard to win the sale. There’s a Better Way: […]

ShapeLog Presenting at “Wearable Tech in Sports Summit”

ShapeLog will be presenting at the “Wearable Tech in Sports Summit” in San Francisco on July 24th. I’m participating on a panel called, “Step Counting was Only the Beginning”. The panel is hosted by Julie Sylvester, who produces the Fitness Technology Summit at CES. The other folks on the panel are from Adidas, LEVL, and […]

“Living the Good Life” Tweetstorm

When we started ShapeLog, we had to determine what sort of company we wanted to become. So we immersed ourselves in industry events, media, videos, websites and books. Most of what we saw was really attractive people with no clothes on working out. The sexualized perfection that’s portrayed on many fitness company websites and media outlets […]

Meet Paul Lockington, ShapeLog’s New Business Development Advisor

We’re proud to welcome the great Paul Lockington – one of the most respected and well-liked members of the fitness technology community – to the ShapeLog team. He officially joins us this week as Business Development Advisor. Why Hire a Business Development Advisor? ShapeLog’s connected strength solution is disruptive, but disruptive technology is nothing new. ‘Connected […]

Dr. Katch’s “Introduction to Strength Testing”

“Introduction to Strength Testing” is a foundational guide for coaches, trainers, and athletes of all abilities. The guide was written by Dr. Victor Katch, the author of best selling text book “Exercise Physiology“. Dr. Katch helped develop the first NFL Combine and has consulted with professional athletes, teams, researchers and amateurs of all sizes and […]

Meet Steve Krawczyk: Data Scientist and Machine Learning Thought Leader

We’d like to introduce the newest member of the ShapeLog team, Steve Krawczyk. Steve is a data scientist and machine learning thought leader who just happens to love strength training. He has already upped our game in the way we structure and analyze data. Without much effort, Steve has proven that he can analyze user […]

Meet ShapeLog at COMPUTEX Taipei 2017

ShapeLog is headed to Taiwan for COMPUTEX Taipei starting May 30th. COMPUTEX is a gigantic technology show, very similar to the Consumer Electronics Show in the U.S. Here’s how the organizers describe the event: Since 1981, COMPUTEX TAIPEI (also called COMPUTEX), has been the world’s leading B2B ICT/IoT (Internet of Things) trade show and developing […]

ShapeLog’s IP Portfolio Continues to Grow

U.S. Patent #9,616,292 “EXERCISE TRACKER” was issued on April 11, 2017. It represents ShapeLog’s latest effort to bring a new kind of fitness tracker to the market. ShapeLog’s patented fitness technology measures high-resolution workout data without asking users to carry or wear a wearable device by integrating with the fitness equipment they are already using. […]

What Peloton’s $1.2B Valuation Signals to Fitness Equipment Manufacturers

Peloton sells a connected spin bike for $1,995 and streaming classes for $39/mo. They are raising at a $1.2B valuation on $160M in annual sales, which is catching a lot of attention from fitness equipment manufacturers. The obvious question: How is it possible for any fitness equipment company to be valued at $1.2B when total industry […]

ShapeLog CEO Describes Future of Strength Training on the Fitness + Technology Podcast

This interview originally appeared on the Fitness + Technology Podcast website, and is available for free on iTunes. In case you don’t know the Fitness + Technology Podcast, here’s an introduction: The Fitness + Technology Podcast is the #1 trusted resource for the accelerating world of fitness technology for club owners, operators, and fitness professionals. Each week, […]

ShapeLog and Inspire Fitness Deliver “Connected Strength” Experience at IHRSA 2017

ShapeLog and Inspire Fitness are debuting a new “connected strength” solution this week at the IHRSA Conference in Los Angeles. Inspire Fitness is a leader in strength equipment for commercial and home use. The connected strength demo taking place on the IHRSA trade show floor this week combines Inspire strength equipment with ShapeLog strength tracking […]

Case Study: How Evidence-Based Strength Training Builds Stronger, Healthier Fitness Communities

The summary of results is below, but you can download the full report here: Case Study: Evidence-Based Strength Training  About This Report We all know exercise is important, but few of us know what the heck we’re doing at the gym. For twelve weeks, ShapeLog tracked the workouts of fifty normal people, and used the data […]

4 New Fitness Products from the 2017 Consumer Electronics Show

The fitness industry was out in full force at the 2017 Consumer Electronics Show. We saw a steady stream of club owners, wearable technologies, apps, and traditional equipment manufacturers at our booth in Eureka Park. Here are some favorite new products we saw at the show: Actofit’s next generation fitness tracker Inspire’s FT2 Functional Trainer + […]

ShapeLog Announces ‘Strength Tracker’ Patent Approval at CES® 2017

LAS VEGAS, NV – Jan. 4, 2017 ShapeLog, a fitness technology company based in Ann Arbor, MI, today announced the USPTO has allowed the patent of their core technology. All claims were allowed, thereby creating a new category of fitness tracking devices. ShapeLog’s strength trackers automatically log strength training workouts in high definition – creating […]

See all our news