Blog

ShapeLog® IP Portfolio Continues to Grow: New Registered Trademarks

ShapeLog’s name and mark are now registered trademarks with the United States Patent & Trademark Office. We’d like to thank Joseph Morrison‘s team at Bodman, who initiated the project and saw it through with support from Automation Alley. The trademarks are the latest addition to ShapeLog’s growing IP portfolio. It’s another indication of the unique story […]

How Dan Allen Uses Strength Training Data to Motivate His Clients

As we discussed in our previous feature on brining group fitness to strength training, motivating clients can be a big struggle in the eyes of a personal trainer. The lack of immediate results becomes a reason for some to leave the gym for good, and showing hard work in a way that is measurable can […]

Group Training Meets Strength Training: Bringing Group Fitness to the Weight Room

Our vision for ShapeLog has always been to deliver an experience unlike any other in the field of strength training. And one message that we can’t push enough is how useful a tool like that will be for personal trainers. Personal training isn’t an easy job. With challenges finding unique fitness services to sell, and […]

Data-Driven Workouts with Drive Fitness

We love talking about what other people are doing in connected strength training. That is why we are excited to introduce you to Tom Driver, creator of Drive Fitness. Tom has been hard at work getting his software up and running, and we think that his vision for the future of weight training is something that simply can’t go unshared. “I have always […]

ShapeLog brings new solutions to an age old problem: How do we better train for strength?

  “Why can’t someone build a device that will do this for me!” Dr. Victor Katch’s strength research and publications provide the foundation for how physical therapy and athletic training is designed today. With a lifetime of experience in physical therapy, athletics, human performance research, and as an educator at the University of Michigan, we […]

Video: ShapeLog is the Simplest, Fastest Connected Strength Solution to Install

  Sometimes it’s hard to describe something, but easy to show it. That’s certainly true for demonstrating the quick, simple installation of ShapeLog’s connected strength training solution. After trying to describe it at a trade show, we decided to go shoot a quick iPhone video. Notice how the installations are all done in less than […]

“Rate of Force Development” – How Advanced Metrics Blur Line Between Fitness and Healthcare

In 2012 the Journal of Orthopaedic & Sports Physical Therapy published a research study showing “Rate of Force Development” (RFD) is more accurate than traditional strength metrics in determining recovery and readiness for return to sport after ACL injuries. This makes intuitive sense, right? Every athlete knows injuries (or re-injuries) are most likely to happen […]

ShapeLog FIBO 2018

  Developers: You can download a sample data set to see what ShapeLog’s connected strength training platform captures. (click here to download the .csv file) I want to explain why ShapeLog won a fitness innovation award at the 2018 consumer electronics show and how fitness clubs can capitalize on the major trends in fitness. Start by […]

Award-Winning Connected Strength Platform Featured at the 2018 Consumer Electronics Show

ShapeLog is going to CES as an Innovation Award Honoree. CES is the most fun trade show on the planet. We hope you can make it. Our award-winning connected strength training platform will be featured in three locations: Eureka Park Booth #50012. This is where our team will be hanging out and meeting people. As […]

How a New Data Source Fueled the Connected Cycling Boom

This post originally appeared on the Fitness Industry Technology Council’s blog, and was co-authored by Karl Etzel from Firstbeat Technologies, and Paul Lockington from the FIT-C Advisory Board. Up until the late 1990’s, cyclists based their training programs on distance, speed, pedaling cadence and occasionally heart rate.  In the early 90’s a German company called SRM […]

How Much is the World’s Best Strength Training Data Set Worth?

It depends, of course, on what we (and you) can do with it. Value of data maps to the value of the products and services built on the data. To create experiences people love, the data should be: Broad. Because fitness preferences are fragmented. Deep. Because if you know interesting things, you can build stickier […]

Club Owner’s Guide to Opportunities in “Connected Strength”

Club operators – especially the big ones – get to influence and participate in the billion-dollar ‘connected strength’ training opportunity without risking any up-front capital. This is a guide to help you wield this power responsibly. Connected cycling offers important historical context In 2005 the first wireless, connected power meters hit the market. Only a […]

ShapeLog Named as CES 2018 Innovation Awards Honoree

ShapeLog’s Connected Strength Training hardware and data platform has been selected as a CES 2018 Innovation Awards honoree in the Fitness, Sports and Biotech product category. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, independent engineers and members of the trade media to honor outstanding design and engineering […]

Strength Tracking Hardware Desgin “Lookbook” for Fitness Equipment Manufacturers

ShapeLog’s patented strength tracking sensors and one-of-a-kind API provide the foundation for standardized strength training data. Our boards and data hubs are now available to select manufacturing partners. The new ‘lookbook’ provides a detailed description of how the sensors can be used in the field. In some cases ShapeLog will bring these finished products into […]

Longer Battery Life + More Exercises: How Connected Strength Training Just Got Better

After piloting in a commercial gym environment for more than a year and gathering one of the biggest strength training data sets on the planet, we redesigned the ‘brain’ of our patented hardware. Here’s how ShapeLog’s new PCB outperforms our original board: Better power management for significantly improved battery life Onboard battery charging capability from […]

Boring but Important: New ShapeLog Strength Training API

Developers of digital health and fitness products now have access to a rich new dataset: ShapeLog’s strength training data is now available to partners via the ShapeLog API. The data is standardized, portable, and consumable by any app, wearable, or software platform where users track strength training performance. APIs are like offensive linemen – boring […]

ShapeLog Newest Member of the ANT+ Alliance

ShapeLog has joined Life Fitness, Johnson Health Tech, Precor, Strava, Garmin, Wahoo, and dozens of other leading fitness technology companies as ANT+ Alliance Business Members. This week is the annual ANT Wireless Symposium in Banff, Alberta Canada – we couldn’t be more excited attend as an official member of the community. What is ANT? The […]

ShapeLog’s Super Power: Automatic User Identification

ShapeLog is a digital detective that uses deductive reasoning to learn who you are. Most people don’t understand or appreciate the most innovative ShapeLog feature when they first hear it: We can authenticate users based purely on their workout data. So consumers don’t need to bother with bluetooth pairing or RFID or QR codes. They […]

How My Cross Country Team Started Using ShapeLog

ShapeLog’s “Team Strength Day” program started as a brainstorming session:  How could I incorporate my own experiences and ShapeLog’s technology?   I am a high school cross country runner that sat out half my junior season because of an injury. The injury was not from a fall during a distance workout, but a strength training […]

Introducing the “8-week ShapeLog Challenge”

ShapeLog is launching a new program at Anytime Fitness: The “8-week ShapeLog Challenge“ Here’s what to expect: Janelle – your favorite trainer and group fitness instructor – is redesigning the workout curriculum (total body workout, fresh format) Group workouts will take place Monday and Wednesday evenings for eight weeks starting 9/11. Space in each cohort is […]

ShapeLog Product Launch at Club Industry Show in Chicago

    ShapeLog will be exhibiting a suite of new connected strength solutions at the Club Industry Show in Chicago, IL on October 4th – 6th. Booth 918 will be full of interactive displays showcasing ShapeLog’s business-to-business technologies, including: Strength tracking developer boards for OEMs to license API dashboards New strength tracking hardware designs and […]

Four-Minute ShapeLog Introduction

ShapeLog is a funded startup with a team in Ann Arbor and Chicago. We make business-to-business technology solutions for fitness equipment manufacturers – the people who make all the machines at the gym – and commercial fitness clubs. Our patented hardware is not a wearable device: it easily slips onto the strength equipment at the […]

Why Fitness Equipment Sales is the Hardest Job

Selling fitness equipment is hard because commercial clubs spend relatively little on equipment. As you can see in the chart below, commercial clubs spend way more on services and IT. That makes it hard for fitness equipment salespeople to capture the attention of a club owner, and really hard to win the sale. There’s a Better Way: […]

ShapeLog Presenting at “Wearable Tech in Sports Summit”

ShapeLog will be presenting at the “Wearable Tech in Sports Summit” in San Francisco on July 24th. I’m participating on a panel called, “Step Counting was Only the Beginning”. The panel is hosted by Julie Sylvester, who produces the Fitness Technology Summit at CES. The other folks on the panel are from Adidas, LEVL, and […]

“Living the Good Life” Tweetstorm

When we started ShapeLog, we had to determine what sort of company we wanted to become. So we immersed ourselves in industry events, media, videos, websites and books. Most of what we saw was really attractive people with no clothes on working out. The sexualized perfection that’s portrayed on many fitness company websites and media outlets […]

Meet Paul Lockington, ShapeLog’s New Business Development Advisor

We’re proud to welcome the great Paul Lockington – one of the most respected and well-liked members of the fitness technology community – to the ShapeLog team. He officially joins us this week as Business Development Advisor. Why Hire a Business Development Advisor? ShapeLog’s connected strength solution is disruptive, but disruptive technology is nothing new. ‘Connected […]

Dr. Katch’s “Introduction to Strength Testing”

“Introduction to Strength Testing” is a foundational guide for coaches, trainers, and athletes of all abilities. The guide was written by Dr. Victor Katch, the author of best selling text book “Exercise Physiology“. Dr. Katch helped develop the first NFL Combine and has consulted with professional athletes, teams, researchers and amateurs of all sizes and […]

Meet Steve Krawczyk: Data Scientist and Machine Learning Thought Leader

We’d like to introduce the newest member of the ShapeLog team, Steve Krawczyk. Steve is a data scientist and machine learning thought leader who just happens to love strength training. He has already upped our game in the way we structure and analyze data. Without much effort, Steve has proven that he can analyze user […]

Meet ShapeLog at COMPUTEX Taipei 2017

ShapeLog is headed to Taiwan for COMPUTEX Taipei starting May 30th. COMPUTEX is a gigantic technology show, very similar to the Consumer Electronics Show in the U.S. Here’s how the organizers describe the event: Since 1981, COMPUTEX TAIPEI (also called COMPUTEX), has been the world’s leading B2B ICT/IoT (Internet of Things) trade show and developing […]

ShapeLog’s IP Portfolio Continues to Grow

U.S. Patent #9,616,292 “EXERCISE TRACKER” was issued on April 11, 2017. It represents ShapeLog’s latest effort to bring a new kind of fitness tracker to the market. ShapeLog’s patented fitness technology measures high-resolution workout data without asking users to carry or wear a wearable device by integrating with the fitness equipment they are already using. […]

What Peloton’s $1.2B Valuation Signals to Fitness Equipment Manufacturers

Peloton sells a connected spin bike for $1,995 and streaming classes for $39/mo. They are raising at a $1.2B valuation on $160M in annual sales, which is catching a lot of attention from fitness equipment manufacturers. The obvious question: How is it possible for any fitness equipment company to be valued at $1.2B when total industry […]

ShapeLog CEO Describes Future of Strength Training on the Fitness + Technology Podcast

This interview originally appeared on the Fitness + Technology Podcast website, and is available for free on iTunes. In case you don’t know the Fitness + Technology Podcast, here’s an introduction: The Fitness + Technology Podcast is the #1 trusted resource for the accelerating world of fitness technology for club owners, operators, and fitness professionals. Each week, […]

ShapeLog and Inspire Fitness Deliver “Connected Strength” Experience at IHRSA 2017

ShapeLog and Inspire Fitness are debuting a new “connected strength” solution this week at the IHRSA Conference in Los Angeles. Inspire Fitness is a leader in strength equipment for commercial and home use. The connected strength demo taking place on the IHRSA trade show floor this week combines Inspire strength equipment with ShapeLog strength tracking […]

Case Study: How Evidence-Based Strength Training Builds Stronger, Healthier Fitness Communities

The summary of results is below, but you can download the full report here: Case Study: Evidence-Based Strength Training  About This Report We all know exercise is important, but few of us know what the heck we’re doing at the gym. For twelve weeks, ShapeLog tracked the workouts of fifty normal people, and used the data […]

4 New Fitness Products from the 2017 Consumer Electronics Show

The fitness industry was out in full force at the 2017 Consumer Electronics Show. We saw a steady stream of club owners, wearable technologies, apps, and traditional equipment manufacturers at our booth in Eureka Park. Here are some favorite new products we saw at the show: Actofit’s next generation fitness tracker Inspire’s FT2 Functional Trainer + […]

ShapeLog Announces ‘Strength Tracker’ Patent Approval at CES® 2017

LAS VEGAS, NV – Jan. 4, 2017 ShapeLog, a fitness technology company based in Ann Arbor, MI, today announced the USPTO has allowed the patent of their core technology. All claims were allowed, thereby creating a new category of fitness tracking devices. ShapeLog’s strength trackers automatically log strength training workouts in high definition – creating […]

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