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Author: Brian Hayden

Connected Strength Training

Why Fitness Equipment Sales is the Hardest Job

Selling fitness equipment is hard because commercial clubs spend relatively little on equipment. As you can see in the chart below, commercial clubs spend way more on services and IT. That makes it hard for fitness equipment salespeople to capture the attention of a club owner, and really hard to win the sale. There’s a Better Way:…
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ShapeLog Presenting at “Wearable Tech in Sports Summit”

ShapeLog will be presenting at the “Wearable Tech in Sports Summit” in San Francisco on July 24th. I’m participating on a panel called, “Step Counting was Only the Beginning”. The panel is hosted by Julie Sylvester, who produces the Fitness Technology Summit at CES. The other folks on the panel are from Adidas, LEVL, and…
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“Living the Good Life” Tweetstorm

When we started ShapeLog, we had to determine what sort of company we wanted to become. So we immersed ourselves in industry events, media, videos, websites and books. Most of what we saw was really attractive people with no clothes on working out. The sexualized perfection that’s portrayed on many fitness company websites and media outlets…
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Meet Paul Lockington, ShapeLog’s New Business Development Advisor

We’re proud to welcome the great Paul Lockington – one of the most respected and well-liked members of the fitness technology community – to the ShapeLog team. He officially joins us this week as Business Development Advisor. Why Hire a Business Development Advisor? ShapeLog’s connected strength solution is disruptive, but disruptive technology is nothing new. ‘Connected…
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Meet Steve Krawczyk: Data Scientist and Machine Learning Thought Leader

We’d like to introduce the newest member of the ShapeLog team, Steve Krawczyk. Steve is a data scientist and machine learning thought leader who just happens to love strength training. He has already upped our game in the way we structure and analyze data. Without much effort, Steve has proven that he can analyze user…
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Meet ShapeLog at COMPUTEX Taipei 2017

ShapeLog is headed to Taiwan for COMPUTEX Taipei starting May 30th. COMPUTEX is a gigantic technology show, very similar to the Consumer Electronics Show in the U.S. Here’s how the organizers describe the event: Since 1981, COMPUTEX TAIPEI (also called COMPUTEX), has been the world’s leading B2B ICT/IoT (Internet of Things) trade show and developing…
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ShapeLog’s IP Portfolio Continues to Grow

U.S. Patent #9,616,292 “EXERCISE TRACKER” was issued on April 11, 2017. It represents ShapeLog’s latest effort to bring a new kind of fitness tracker to the market. ShapeLog’s patented fitness technology measures high-resolution workout data without asking users to carry or wear a wearable device by integrating with the fitness equipment they are already using.…
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What Peloton’s $1.2B Valuation Signals to Fitness Equipment Manufacturers

Peloton sells a connected spin bike for $1,995 and streaming classes for $39/mo. They are raising at a $1.2B valuation on $160M in annual sales, which is catching a lot of attention from fitness equipment manufacturers. The obvious question: How is it possible for any fitness equipment company to be valued at $1.2B when total industry…
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ShapeLog CEO Describes Future of Strength Training on the Fitness + Technology Podcast

This interview originally appeared on the Fitness + Technology Podcast website, and is available for free on iTunes. In case you don’t know the Fitness + Technology Podcast, here’s an introduction: The Fitness + Technology Podcast is the #1 trusted resource for the accelerating world of fitness technology for club owners, operators, and fitness professionals. Each week,…
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ShapeLog and Inspire Fitness Deliver “Connected Strength” Experience at IHRSA 2017

ShapeLog and Inspire Fitness are debuting a new “connected strength” solution this week at the IHRSA Conference in Los Angeles. Inspire Fitness is a leader in strength equipment for commercial and home use. The connected strength demo taking place on the IHRSA trade show floor this week combines Inspire strength equipment with ShapeLog strength tracking…
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