How a New Data Source Fueled the Connected Cycling Boom

Posted on Posted in Fitness Technology

This post originally appeared on the Fitness Industry Technology Council’s blog, and was co-authored by Karl Etzel from Firstbeat Technologies, and Paul Lockington from the FIT-C Advisory Board. Up until the late 1990’s, cyclists based their training programs on distance, speed, pedaling cadence and occasionally heart rate.  In the early 90’s a German company called SRM […]

Club Owner’s Guide to Opportunities in “Connected Strength”

Posted on Posted in Blog, Fitness Technology

Club operators – especially the big ones – get to influence and participate in the billion-dollar ‘connected strength’ training opportunity without risking any up-front capital. This is a guide to help you wield this power responsibly. Connected cycling offers important historical context In 2005 the first wireless, connected power meters hit the market. Only a […]

What Peloton’s $1.2B Valuation Signals to Fitness Equipment Manufacturers

Posted on Posted in Blog, Fitness Technology

Peloton sells a connected spin bike for $1,995 and streaming classes for $39/mo. They are raising at a $1.2B valuation on $160M in annual sales, which is catching a lot of attention from fitness equipment manufacturers. The obvious question: How is it possible for any fitness equipment company to be valued at $1.2B when total industry […]