Company News & Updates

Award-Winning Connected Strength Platform Featured at the 2018 Consumer Electronics Show

ShapeLog is going to CES as an Innovation Award Honoree. CES is the most fun trade show on the planet. We hope you can make it. Our award-winning connected strength training platform will be featured in three locations: Eureka Park Booth #50012. This is where our team will be hanging out and meeting people. As […]

How a New Data Source Fueled the Connected Cycling Boom

This post originally appeared on the Fitness Industry Technology Council’s blog, and was co-authored by Karl Etzel from Firstbeat Technologies, and Paul Lockington from the FIT-C Advisory Board. Up until the late 1990’s, cyclists based their training programs on distance, speed, pedaling cadence and occasionally heart rate.  In the early 90’s a German company called SRM […]

How Much is the World’s Best Strength Training Data Set Worth?

It depends, of course, on what we (and you) can do with it. Value of data maps to the value of the products and services built on the data. To create experiences people love, the data should be: Broad. Because fitness preferences are fragmented. Deep. Because if you know interesting things, you can build stickier […]

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