Company News & Updates

Why Fitness Equipment Sales is the Hardest Job

Selling fitness equipment is hard because commercial clubs spend relatively little on equipment. As you can see in the chart below, commercial clubs spend way more on services and IT. That makes it hard for fitness equipment salespeople to capture the attention of a club owner, and really hard to win the sale. There’s a Better Way: […]

ShapeLog Presenting at “Wearable Tech in Sports Summit”

ShapeLog will be presenting at the “Wearable Tech in Sports Summit” in San Francisco on July 24th. I’m participating on a panel called, “Step Counting was Only the Beginning”. The panel is hosted by Julie Sylvester, who produces the Fitness Technology Summit at CES. The other folks on the panel are from Adidas, LEVL, and […]

“Living the Good Life” Tweetstorm

When we started ShapeLog, we had to determine what sort of company we wanted to become. So we immersed ourselves in industry events, media, videos, websites and books. Most of what we saw was really attractive people with no clothes on working out. The sexualized perfection that’s portrayed on many fitness company websites and media outlets […]

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