Ann Arbor, MI 48104,USA

Connected Strength Tracking and Analytics

The ShapeLog ecosystem goes beyond simply capturing weight and counting reps.


ShapeLog makes it possible to quickly and easily implement connected strength with your equipment, whether as a retrofit to existing machines or as an integration during manufacturing.


The ShapeLog API exposes endpoints for the strength data you need, whether that is for personal performance, reviewing client progress as a trainer or managing assets at your gym/club. Your developers can craft the solution that you need.


Aggregated data from the ShapeLog API can be used to generate charts, graphs, historicals or customized reports. Derive patterns over time and quantify the progress and achievement of strength-related goals.


Don’t take our word for it – here’s what others have to say:

Strength training data is gold. Whenever we do anything, we want to learn how far, how big, how strong and how much we can do.

Dr. Victor Katch

Author, “Exercise Physiology – 9th Edition”

People have been trying to connect the strength equipment for decades. This half-stick of butter [ShapeLog’s device] is the holy grail.

Christopher Clawson

Chairman, Sports & Fitness Industry Association

Strength tracking and coaching is something unique we can offer that really helps people.

Daniel Allen

Head Trainer, Anytime Fitness Ypsilanti

Latest News/Articles

ShapeLog is very active within the strength training community. We always have one ear to the ground for new and exciting connected strength innovations and opportunities.

We’re Hiring: Director of Sales & Marketing

ShapeLog is an award-winning fitness technology startup that just raised a successful Series A financing. After more than two years of product development, testing, and market research, the company is[…]

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Definitive Guide to User Identification in Connected Strength Training

Friction kills retention. So every company selling a fitness experience is obsessive about minimizing friction. Strength workouts are more varied than cardio workouts – you’re moving to different stations constantly[…]

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Passive Data Collection: Monetizing the Other 90%

Less than 10% of the members at my gym take active steps to track their workouts. When it comes to fitness technology products, I observe two realities: First is a[…]

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Contact us

We are always interested in feedback, questions or simply an opportunity to begin a larger discussion. We’d love to hear from you.