Friction kills retention. So every company selling a fitness experience is obsessive about minimizing friction. Strength workouts are more varied than cardio workouts – you’re moving to different stations constantly – so there are more ‘check in’ points. Checking in = friction. All that friction adds up to a crappy experience that only the most […]

Less than 10% of the members at my gym take active steps to track their workouts. When it comes to fitness technology products, I observe two realities: First is a theoretical world where technology is ubiquitous. Humans and robots seamlessly interacting, pushing ever closer toward lofty, clearly defined goals. This theoretical world is what you see […]

ShapeLog’s name and mark are now registered trademarks with the United States Patent & Trademark Office. We’d like to thank Joseph Morrison‘s team at Bodman, who initiated the project and saw it through with support from Automation Alley. The trademarks are the latest addition to ShapeLog’s growing IP portfolio. It’s another indication of the unique story […]