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Category: Blog

Connected Strength Training

Longer Battery Life + More Exercises: How Connected Strength Training Just Got Better

After piloting in a commercial gym environment for more than a year and gathering one of the biggest strength training data sets on the planet, we redesigned the ‘brain’ of our patented hardware. Here’s how ShapeLog’s new PCB outperforms our original board: Better power management for significantly improved battery life Onboard battery charging capability from…
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Boring but Important: New ShapeLog Strength Training API

Developers of digital health and fitness products now have access to a rich new dataset: ShapeLog’s strength training data is now available to partners via the ShapeLog API. The data is standardized, portable, and consumable by any app, wearable, or software platform where users track strength training performance. APIs are like offensive linemen – boring…
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ShapeLog Newest Member of the ANT+ Alliance

ShapeLog has joined Life Fitness, Johnson Health Tech, Precor, Strava, Garmin, Wahoo, and dozens of other leading fitness technology companies as ANT+ Alliance Business Members. This week is the annual ANT Wireless Symposium in Banff, Alberta Canada – we couldn’t be more excited attend as an official member of the community. What is ANT? The…
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ShapeLog’s Super Power: Automatic User Identification

ShapeLog is a digital detective that uses deductive reasoning to learn who you are. Most people don’t understand or appreciate the most innovative ShapeLog feature when they first hear it: We can authenticate users based purely on their workout data. So consumers don’t need to bother with bluetooth pairing or RFID or QR codes. They…
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How My Cross Country Team Started Using ShapeLog

ShapeLog’s “Team Strength Day” program started as a brainstorming session:  How could I incorporate my own experiences and ShapeLog’s technology? I am a high school cross country runner that sat out half my junior season because of an injury. The injury was not from a fall during a distance workout, but a strength training class…
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ShapeLog Product Launch at Club Industry Show in Chicago

    ShapeLog will be exhibiting a suite of new connected strength solutions at the Club Industry Show in Chicago, IL on October 4th – 6th. Booth 918 will be full of interactive displays showcasing ShapeLog’s business-to-business technologies, including: Strength tracking developer boards for OEMs to license API dashboards New strength tracking hardware designs and…
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Four-Minute ShapeLog Introduction

ShapeLog is a funded startup with a team in Ann Arbor and Chicago. We make business-to-business technology solutions for fitness equipment manufacturers – the people who make all the machines at the gym – and commercial fitness clubs. Our patented hardware is not a wearable device: it easily slips onto the strength equipment at the…
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Why Fitness Equipment Sales is the Hardest Job

Selling fitness equipment is hard because commercial clubs spend relatively little on equipment. As you can see in the chart below, commercial clubs spend way more on services and IT. That makes it hard for fitness equipment salespeople to capture the attention of a club owner, and really hard to win the sale. There’s a Better Way:…
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ShapeLog Presenting at “Wearable Tech in Sports Summit”

ShapeLog will be presenting at the “Wearable Tech in Sports Summit” in San Francisco on July 24th. I’m participating on a panel called, “Step Counting was Only the Beginning”. The panel is hosted by Julie Sylvester, who produces the Fitness Technology Summit at CES. The other folks on the panel are from Adidas, LEVL, and…
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“Living the Good Life” Tweetstorm

When we started ShapeLog, we had to determine what sort of company we wanted to become. So we immersed ourselves in industry events, media, videos, websites and books. Most of what we saw was really attractive people with no clothes on working out. The sexualized perfection that’s portrayed on many fitness company websites and media outlets…
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