Ann Arbor, MI 48104,USA

Meet Paul Lockington, ShapeLog’s New Business Development Advisor

Connected Strength Training

Meet Paul Lockington, ShapeLog’s New Business Development Advisor

We’re proud to welcome the great Paul Lockington – one of the most respected and well-liked members of the fitness technology community – to the ShapeLog team. He officially joins us this week as Business Development Advisor.

Why Hire a Business Development Advisor?

ShapeLog’s connected strength solution is disruptive, but disruptive technology is nothing new. ‘Connected strength’ is a direct descendent of ‘connected cardio’, and is only possible because we live in a golden age of computing and evolving consumer demands. The best place to learn what separates successful new technologies from those that fail is to study the past. As philosopher George Santayana warned, “Those who do not learn history are doomed to repeat it.”

At ShapeLog we’ve got expertise in hardware, software, wireless communications, data science, and finance. The addition of an experienced Business Development Advisor is a signal that we don’t seek to disrupt absolutely everything about the fitness industry, and an acknowledgement that we stand on the shoulders of giants.

Why Paul?

Paul Lockington happens to be one of those giants…upon whose shoulders we stand.

He helped commercialize and sell some of the first power meters marketed to consumers – not exactly an easy sell in the early 2000s. The cycling community has a lot to teach us because they are particularly discerning fitness technology consumers. The popularity of power meters, spin classes, connected bikes, live streaming classes, video simulations, and coaching services demonstrate how big the market opportunity can be when technology uses open data structures and companies collaborate.

Cycling is less popular than strength training, but our goal is to apply the lessons learned in cycling technology to introduce new strength training technology. To do that, we’ve asked one of the most passionate and influential participants in the last twenty years of cycling technology to join us.

Paul has the pedigreeWith more than 35 years in the often complex sporting goods market, Paul has extensive hands-on technical knowledge of human locomotion and its effects on the human condition. His academic background in Exercise Physiology, and coaching qualifications with the National Strength and Conditioning Association (NSCA), bring him an understanding of the complexity of feedback information as a training tool, as well as the business philosophies and customer needs in both the fitness and wellness worlds. His broad network of contacts provides him with a unique perspective into the problems of his clients and how to solve them.

Most importantly, Paul is an honest, sane human being who genuinely seeks to understand and help others. He shares these values with the ShapeLog team and we’re tickled pink at the opportunity to work with such a talent.

Paul can be reached via email at

NOTE: We connected with Paul through the Fitness Industry Technology Council (FIT-C). FIT-C is a community of fitness industry professionals engaged in making the fitness industry stronger. Their membership fees, especially for startups, are reasonable and totally worth it.