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Tag: Fitness Technology

Connected Strength Training

We’re Hiring: Director of Sales & Marketing

ShapeLog is an award-winning fitness technology startup that just raised a successful Series A financing. After more than two years of product development, testing, and market research, the company is making waves in 2019 with the launch of our connected strength training platform in the gym, physical therapy, and research markets. We are geeks who…
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Passive Data Collection: Monetizing the Other 90%

Less than 10% of the members at my gym take active steps to track their workouts. When it comes to fitness technology products, I observe two realities: First is a theoretical world where technology is ubiquitous. Humans and robots seamlessly interacting, pushing ever closer toward lofty, clearly defined goals. This theoretical world is what you…
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How Dan Allen Uses Strength Training Data to Motivate His Clients

As we discussed in our previous feature on brining group fitness to strength training, motivating clients can be a big struggle in the eyes of a personal trainer. The lack of immediate results becomes a reason for some to leave the gym for good, and showing hard work in a way that is measurable can…
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Group Training Meets Strength Training: Bringing Group Fitness to the Weight Room

Our vision for ShapeLog has always been to deliver an experience unlike any other in the field of strength training. And one message that we can’t push enough is how useful a tool like that will be for personal trainers. Personal training isn’t an easy job. With challenges finding unique fitness services to sell, and…
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Video: ShapeLog is the Simplest, Fastest Connected Strength Solution to Install

Sometimes it’s hard to describe something, but easy to show it. That’s certainly true for demonstrating the quick, simple installation of ShapeLog’s connected strength training solution. After trying to describe it at a trade show, we decided to go shoot a quick iPhone video. Notice how the installations are all done in less than a…
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“Rate of Force Development” – How Advanced Metrics Blur Line Between Fitness and Healthcare

In 2012 the Journal of Orthopaedic & Sports Physical Therapy published a research study showing “Rate of Force Development” (RFD) is more accurate than traditional strength metrics in determining recovery and readiness for return to sport after ACL injuries. This makes intuitive sense, right? Every athlete knows injuries (or re-injuries) are most likely to happen…
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ShapeLog FIBO 2018

Developers: You can download a sample data set to see what ShapeLog’s connected strength training platform captures. (click here to download the .csv file) I want to explain why ShapeLog won a fitness innovation award at the 2018 consumer electronics show and how fitness clubs can capitalize on the major trends in fitness. Start by Googling “strong…
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How Much is the World’s Best Strength Training Data Set Worth?

It depends, of course, on what we (and you) can do with it. Value of data maps to the value of the products and services built on the data. To create experiences people love, the data should be: Broad. Because fitness preferences are fragmented. Deep. Because if you know interesting things, you can build stickier…
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Club Owner’s Guide to Opportunities in “Connected Strength”

Club operators – especially the big ones – get to influence and participate in the billion-dollar ‘connected strength’ training opportunity without risking any up-front capital. This is a guide to help you wield this power responsibly. Connected cycling offers important historical context In 2005 the first wireless, connected power meters hit the market. Only a…
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ShapeLog Named as CES 2018 Innovation Awards Honoree

ShapeLog’s Connected Strength Training hardware and data platform has been selected as a CES 2018 Innovation Awards honoree in the Fitness, Sports and Biotech product category. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, independent engineers and members of the trade media to honor outstanding design and engineering…
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