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Tag: Fitness Technology

Connected Strength Training

Boring but Important: New ShapeLog Strength Training API

Developers of digital health and fitness products now have access to a rich new dataset: ShapeLog’s strength training data is now available to partners via the ShapeLog API. The data is standardized, portable, and consumable by any app, wearable, or software platform where users track strength training performance. APIs are like offensive linemen – boring…
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ShapeLog’s Super Power: Automatic User Identification

ShapeLog is a digital detective that uses deductive reasoning to learn who you are. Most people don’t understand or appreciate the most innovative ShapeLog feature when they first hear it: We can authenticate users based purely on their workout data. So consumers don’t need to bother with bluetooth pairing or RFID or QR codes. They…
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ShapeLog Product Launch at Club Industry Show in Chicago

    ShapeLog will be exhibiting a suite of new connected strength solutions at the Club Industry Show in Chicago, IL on October 4th – 6th. Booth 918 will be full of interactive displays showcasing ShapeLog’s business-to-business technologies, including: Strength tracking developer boards for OEMs to license API dashboards New strength tracking hardware designs and…
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Four-Minute ShapeLog Introduction

ShapeLog is a funded startup with a team in Ann Arbor and Chicago. We make business-to-business technology solutions for fitness equipment manufacturers – the people who make all the machines at the gym – and commercial fitness clubs. Our patented hardware is not a wearable device: it easily slips onto the strength equipment at the…
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Why Fitness Equipment Sales is the Hardest Job

Selling fitness equipment is hard because commercial clubs spend relatively little on equipment. As you can see in the chart below, commercial clubs spend way more on services and IT. That makes it hard for fitness equipment salespeople to capture the attention of a club owner, and really hard to win the sale. There’s a Better Way:…
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ShapeLog Presenting at “Wearable Tech in Sports Summit”

ShapeLog will be presenting at the “Wearable Tech in Sports Summit” in San Francisco on July 24th. I’m participating on a panel called, “Step Counting was Only the Beginning”. The panel is hosted by Julie Sylvester, who produces the Fitness Technology Summit at CES. The other folks on the panel are from Adidas, LEVL, and…
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Meet Steve Krawczyk: Data Scientist and Machine Learning Thought Leader

We’d like to introduce the newest member of the ShapeLog team, Steve Krawczyk. Steve is a data scientist and machine learning thought leader who just happens to love strength training. He has already upped our game in the way we structure and analyze data. Without much effort, Steve has proven that he can analyze user…
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Meet ShapeLog at COMPUTEX Taipei 2017

ShapeLog is headed to Taiwan for COMPUTEX Taipei starting May 30th. COMPUTEX is a gigantic technology show, very similar to the Consumer Electronics Show in the U.S. Here’s how the organizers describe the event: Since 1981, COMPUTEX TAIPEI (also called COMPUTEX), has been the world’s leading B2B ICT/IoT (Internet of Things) trade show and developing…
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ShapeLog’s IP Portfolio Continues to Grow

U.S. Patent #9,616,292 “EXERCISE TRACKER” was issued on April 11, 2017. It represents ShapeLog’s latest effort to bring a new kind of fitness tracker to the market. ShapeLog’s patented fitness technology measures high-resolution workout data without asking users to carry or wear a wearable device by integrating with the fitness equipment they are already using.…
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What Peloton’s $1.2B Valuation Signals to Fitness Equipment Manufacturers

Peloton sells a connected spin bike for $1,995 and streaming classes for $39/mo. They are raising at a $1.2B valuation on $160M in annual sales, which is catching a lot of attention from fitness equipment manufacturers. The obvious question: How is it possible for any fitness equipment company to be valued at $1.2B when total industry…
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