ShapeLog Product Launch at Club Industry Show in Chicago

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    ShapeLog will be exhibiting a suite of new connected strength solutions at the Club Industry Show in Chicago, IL on October 4th – 6th. Booth 918 will be full of interactive displays showcasing ShapeLog’s business-to-business technologies, including: Strength tracking developer boards for OEMs to license API dashboards New strength tracking hardware designs and […]

Four-Minute ShapeLog Introduction

Posted on Posted in Blog, Fitness Technology

ShapeLog is a funded startup with a team in Ann Arbor and Chicago. We make business-to-business technology solutions for fitness equipment manufacturers – the people who make all the machines at the gym – and commercial fitness clubs. Our patented hardware is not a wearable device: it easily slips onto the strength equipment at the […]

ShapeLog’s IP Portfolio Continues to Grow

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U.S. Patent #9,616,292 “EXERCISE TRACKER” was issued on April 11, 2017. It represents ShapeLog’s latest effort to bring a new kind of fitness tracker to the market. ShapeLog’s patented fitness technology measures high-resolution workout data without asking users to carry or wear a wearable device by integrating with the fitness equipment they are already using. […]

What Peloton’s $1.2B Valuation Signals to Fitness Equipment Manufacturers

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Peloton sells a connected spin bike for $1,995 and streaming classes for $39/mo. They are raising at a $1.2B valuation on $160M in annual sales, which is catching a lot of attention from fitness equipment manufacturers. The obvious question: How is it possible for any fitness equipment company to be valued at $1.2B when total industry […]

ShapeLog CEO Describes Future of Strength Training on the Fitness + Technology Podcast

Posted on 2 CommentsPosted in Blog, Fitness Technology, News

This interview originally appeared on the Fitness + Technology Podcast website, and is available for free on iTunes. In case you don’t know the Fitness + Technology Podcast, here’s an introduction: The Fitness + Technology Podcast is the #1 trusted resource for the accelerating world of fitness technology for club owners, operators, and fitness professionals. Each week, […]