ShapeLog Product Launch at Club Industry Show in Chicago

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    ShapeLog will be exhibiting a suite of new connected strength solutions at the Club Industry Show in Chicago, IL on October 4th – 6th. Booth 918 will be full of interactive displays showcasing ShapeLog’s business-to-business technologies, including: Strength tracking developer boards for OEMs to license API dashboards New strength tracking hardware designs and […]

“Living the Good Life” Tweetstorm

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When we started ShapeLog, we had to determine what sort of company we wanted to become. So we immersed ourselves in industry events, media, videos, websites and books. Most of what we saw was really attractive people with no clothes on working out. The sexualized perfection that’s portrayed on many fitness company websites and media outlets […]

Meet Paul Lockington, ShapeLog’s New Business Development Advisor

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We’re proud to welcome the great Paul Lockington – one of the most respected and well-liked members of the fitness technology community – to the ShapeLog team. He officially joins us this week as Business Development Advisor. Why Hire a Business Development Advisor? ShapeLog’s connected strength solution is disruptive, but disruptive technology is nothing new. ‘Connected […]

ShapeLog’s IP Portfolio Continues to Grow

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U.S. Patent #9,616,292 “EXERCISE TRACKER” was issued on April 11, 2017. It represents ShapeLog’s latest effort to bring a new kind of fitness tracker to the market. ShapeLog’s patented fitness technology measures high-resolution workout data without asking users to carry or wear a wearable device by integrating with the fitness equipment they are already using. […]

ShapeLog CEO Describes Future of Strength Training on the Fitness + Technology Podcast

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This interview originally appeared on the Fitness + Technology Podcast website, and is available for free on iTunes. In case you don’t know the Fitness + Technology Podcast, here’s an introduction: The Fitness + Technology Podcast is the #1 trusted resource for the accelerating world of fitness technology for club owners, operators, and fitness professionals. Each week, […]

ShapeLog and Inspire Fitness Deliver “Connected Strength” Experience at IHRSA 2017

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ShapeLog and Inspire Fitness are debuting a new “connected strength” solution this week at the IHRSA Conference in Los Angeles. Inspire Fitness is a leader in strength equipment for commercial and home use. The connected strength demo taking place on the IHRSA trade show floor this week combines Inspire strength equipment with ShapeLog strength tracking […]

ShapeLog Announces ‘Strength Tracker’ Patent Approval at CES® 2017

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LAS VEGAS, NV – Jan. 4, 2017 ShapeLog, a fitness technology company based in Ann Arbor, MI, today announced the USPTO has allowed the patent of their core technology. All claims were allowed, thereby creating a new category of fitness tracking devices. ShapeLog’s strength trackers automatically log strength training workouts in high definition – creating […]